A New Way To Drink Water Is Here.


RETHINK is an environmentally responsible water packaged in a carton made from paperboard, a renewable resource.

Simply put – our carton is better for the environment than plastic bottles.

It's not about redefining the norm for the sake of redefining the norm. It's about having a mission and creating change. We weigh the costs and benefits and rethink the alternatives.

Our Mission Is Simple

Delicious water.

Reduce plastic.

Give back to the world we love.

reverse osmosis drinking water

Our carton is made of roughly 70% paperboard, a renewable resource, made from selectively harvested trees that re-grow naturally. Our water is reverse osmosis filtrated from community water sources.

join the revolution

Get inspired and start making a difference.